The desire by Playtech to set base in the US online gaming market finally matured after it announced that all is now set for live dealer studio in the US. The studio is set to first open its online doors in the state of Michigan following a deal signed in Southfield.
The Michigan studio will be a pioneer multi-year lease that will mark the stage for launching into other US states where betting is legal.
The new Michigan studio will be connected via video technology with Playtech’s studio located in Riga, Latvia. Michigan residents will have to wait a few months before the studio is set to full operation.
This news follows the announcement in February of a strategic partnership to supply Parx Casino with multiple products across Playtech’s IMS Platform, which will commence with the launch of an online casino in Michigan. To the Michigan residents, it is an added opportunity to play online casino for real money.
An opportunity in the USA
The new studio will create employment opportunities at a time when many Americans need them. Playtech expects to build its online gambling ventures in the US with plans to customize its products for targeted customers.
The COO for Playtech, Shimon Akad, pointed out that the Michigan studio was just the first one of the many other studios they will launch in the US-regulated states. The live studio is dedicated to getting active in the neighborhoods where it does business. Playtech intends to use the new facility to create job openings in Southfield. For the state of Michigan, the city is rapidly becoming a center for innovation and creative ideas.
Even as such new opportunities come up in the US, it is important to remember the teams that fought in the forefront to help the millions who got infected by the Coronavirus. To keep social distance rules, a card, a note or a gift for thanking Covid helpers will go a long way.
Increased growth in online gambling
Playtech’s new live casino gaming studio is the first of its kind in the US market. It started with casino and sports betting in January, where apps for mobile betting were launched by some providers. Although the market is new, it’s already recording massive growth. It’s believed that the new market will inspire many Michigan individuals to be sports fans and enjoy the benefits of being a fan. February alone recorded nearly 60 million dollars.